Essay sample library > The Dupont Analysis of Apple and Microsoft

The Dupont Analysis of Apple and Microsoft

2023-12-07 16:14:22

Apple and Microsoft Apple were founded in California in 1976. Steve Jobs and Steve Woznick quit school and began making technology in the garage. Apple's technology has become one of the leading technology manufacturing companies. They did not go well in the 1990s, the company caught up, now the competition is increasing more than before. Apple released their iPods in 2001 and put them back to the technical industry (Apple's history). At the moment, Apple surpasses companies in other technology industries such as Microsoft, Blackberry, Google and HP.

Let's talk about Microsoft. Since 2000, Microsoft has matured, mobile phones have become widespread. Apple and Google stood up. Obviously, we returned to history, everyone heard this story. Windows was developed by Xerox. After that, Xerox died, Microsoft and Apple were born. In this round, Microsoft may die, Apple and Google will be born. However, this does not mean that the technical direction that Microsoft originally studied is wrong. Everyone forgets that Xerox invented Windows. Later, Apple and Microsoft came to the storm of the PC industry. Currently, Apple and Google are doing their best, and Microsoft seems to have died from mobile software. Indeed, when it is still a top dog, Microsoft is still doing a lot of meaningful research and development. I am convinced that these technologies are correct. Everyone often forgets that Xerox brings us Windows (including mouse and graphical interface), Ethernet, object oriented programming.

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Apple was the first time to introduce Apple Macintosh to the advertisement of the famous Super Bowl and to enter the market. Of course, Microsoft is protecting them (and I think that as a person responsible for the Microsoft Windows user interface, I can say that). Let's say it is an operating system that is not very elegant. But it has finished work. This new graphical user interface (GUI) is a destructive support technology that brings together phenomenal and important software changes - WYSIWYG (what you see is yours). This idea is what you can see on the screen how the file looks like when printing.