The Disney Princesses

Since 16th October 1923, Disney has become a source of inspiration for children. At the beginning of Mickey Mouse cartoon, Disney created an imaginative empire. Since the first Princess Snow White in 1937 appeared on the screen, young women were surprised at the vision of "Disney Princess". As the years passed, dozens of princesses appeared on the screen of the movie, and Disney made billions of dollars profit from these people. Indeed, Disney is influencing the immature view towards expectations for women's beauty.

Disney Princess Collection is a collection of female heroes created and owned by Walt Disney Company. Since the advent of several Disney cartoons, this series now includes 11 Disney Princesses. Snow White, Cinderella, Aurora, Ariel, Bell, Jasmine, Pinnacle, Moulin, Tianna, Rapunzel and Merida. Franchise manufactures and sells various consumer goods such as dolls, clothing, furniture, toys and books. According to retail sales in 2012 and 2011, The Licensing Letter reported that the Disney Princess franchise earned $ 3 billion worldwide and is one of the best-selling entertainment products.

Since the 1930s, Disney has provided entertainment to families with animated films. Disney Princess has been infamous for many years, even in the 1990s even obtained its own product line. Disney Princess' s movies and related products earn billions of dollars in sales. Disney is a surname, children from all over the world are familiar with the movies. Through content analysis, this research explores the ways in which negative stereotypes of Disney Princess movies are strengthened and the impact of these stereotypes on young, weak ideas.

From Disney 's first Princess film in 1937 to the latest movie of 2013, Disney Princess has no doubt developed. If a person wishes to participate in the Disney Princess movie marathon, it is possible to see changes in the view of gender in Western society during the quarter century. Disney has been criticized in the past because it depicts women as a typical victim of pain. Mainly, this means to give the female protagonist a "masculine" character of stereotypes such as independence, movement, and courage. Sometimes, they make women completely reject men and even even reject femininity.