The Differences in How Men and Women Use Social Media

Gender has always influenced purchasing decisions, but now it has been expanded to accommodate online advertising. SMEs need to customize social media strategies based on customer type to get the best results

According to a recent survey by Pew, Exact Target, Nielson, 56% of men browsing the web are responding to advertisements with coupons, while women are 39%. Alternatively, 71 percent of women "prefer" or trade a particular brand compared to just 18 percent of men.

The findings show that men are most likely to use it for business or dating. Specifically, 27% of men use it in business and 13% use it on social date. Women use social media to share information with friends, blogs, photo sharing, entertainment and contacts.

On social media, men are seeking swift access to brand deals and information. Therefore, they are more likely to scan the QR code using coupons. According to the findings, women ignore paid digital advertisements (including text ads) from brands, but instead focus on finding more meaningful information that suits their interests.

Men concentrate on getting news, watching videos and using GPS (because they do not ask for directions)

If the product is for men, please use the action and sports theme likely to resonate with them. Use video, news format, location based marketing. If the product is mainly for women, please use the family. Emotional situations and pictures may be effective.

Please use these findings as a guide only. Of course, the set of business and target customers will vary depending on age, location, or experience.

When developing a social media strategy, men and women tend to use different social media, so companies need to understand the target customer's gender. Men use social media as a means of finding content and gathering information, but women tend to use social media for communication with others and sharing personal stories. In the article of quicksprout.com, entrepreneurs and social marketing staff Neil Patel ranked users of top social media sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube by gender, and sex of each site Checking it up. . According to Patel, Facebook accounts for 76% of female Internet users, 33% of Pinterest, and 22% of Twitter, which are the three major social networking sites used by women. These statistics support women's views on the sharing of social media and the connection with others.

As we all know, social media plays an important role in our daily life and in the world we know. But according to statistics, how do men and women actually use social media in different ways? Studies have shown that men and women not only tend to be fascinated by different forms of social media, but also appear to be issuing very different content. Whether or not we recognize that social media plays an important role in our social life is not a secret. In a survey by the Pew Research Center, we surveyed how young men and women use social media and found a big difference. One quarter of teenagers shows that they acquired five or more different friendships through social media. However, most of these friendships are online only. 57% of teenagers report that they have started to build friends online, but only 20% of teenagers say they met netizens in real life.