The Difference in Management Practice in Kodak and Fujifilm

Kodak and Fujifilm are companies that compete in supply of photography and equipment industry. When the industry changed, both companies were affected, but due to the ability to adapt to different management practices and changes, Fujifilm eventually declared bankruptcy in 2012 as Kodak collapsed It worked fine. Kodak fought Google for decades ago. It was founded in 1880 and is renowned for its advanced technology and advanced marketing. "You pressed the button and did the rest of the work", it is the slogan of 1888.

Before the 1980's, Kodak was a big boss in the world's photographic film industry. Fujifilm has not attracted Kodak's attention. However, in the 1980s, due to the protection of the Japanese government in the domestic market, Fuji Film suddenly rose quietly, plundering Kodak's 25% market share. When Kodak noticed this change, the throne of the photographic film industry became FUJIFILM. The old-style institutional structure led to the collapse of Kodak. Kodak was blind for a long time, resisted change and was not adapted to the market claiming change. In other management models, Kodak can only focus on rational strategies, that is to increase production while ignoring the competition of competitors. With this strategy it is impossible to predict what will happen in the market, and it is the grandeur of the organization that is committed to the predefined strategy. A rational approach emphasizes strategic planning, but strategic planning is not a strategic plan

My parents, who grew up with a large family, like to take pictures and capture that special moment. Kodak and Fujifilm have played a large part in many families around the world. In terms of history and competition, the management strategy plays an important role in that two competing companies accept innovation. Kodak and Fujifilm focus on photography and image processing as the core business. Compared with Fujifilm (Kodak and Fujifilm, 2012) in 1888, Kodak began using Fuji Film early (2012 Fida and Fuji Film), Fujifilm is more adaptable due to market changes. Still the leading force of the film industry. Kodak has went bankrupt under Chapter 11 from January 2012 and is trying to rebuild its business strategy. Kodak dominates slow and flexible adaptability and Fujifilm employs diverse spirit in every aspect of market relevance. Maintain production standards to suit all consumers

At first glance, the answer is obvious. The times have changed, and Kodak fell for digital photography. However, as Kodak continues to prosper with almost monopolizing the US market, Kodak almost monopolizes Fujifilm even in the Japanese movie market. Fujifilm 's revenue in 2016 is close to $ 6 billion. Both Fujifilm and Kodak saw the arrival of the digital revolution. As a result, Fujifilm has succeeded in diversifying its business. For example, considering that the film looks a bit like the skin (it has color fading due to oxidation due to collagen), Fujifilm uses some of the chemicals used for film processing to produce a series of Astalift We are selling cosmetics. In addition, utilizing expert knowledge of film development, we began manufacturing optical films for liquid crystal flat screen. Fujifilm has acquired 100% market share in this liquid crystal movie