The Deutsche Lufthanse Company and Brand Name

Lufthansa is one of the world's leading airlines. It is also a German domestic airline. For many people, the name Lufthansa is synonymous with flight and aviation. However, the brand is a model for many companies in the company. Most of these companies concentrate on the aviation industry. However, passenger transportation is necessary for the company's core activities. The company invests heavily in this field and there are multiple airlines around the world. These include investments from SWISS and Sun Express, and other domestic airlines such as Turkish Airlines, Midland, and Filmon (2003).

Deutsche Telekom is Europe's largest telecommunications company with a large infrastructure and strategic partnership. Many investors prefer to choose Deutsche Telekom because world famous brands offer a wide range of market distribution and business services on a global scale. With advanced communication technology, high fidelity customers, and high-end markets, the company is a strong competitor among the growing competitors in Europe. Therefore, investment in Deutsche Telekom is generally considered reliable. However, inappropriate corporate M & A strategy and company's heavy debt brought significant operational pressure to the company. These adverse factors in the company's business will threaten the investment return on investors. Furthermore, as EU countries, European regulatory issues, strict competition, and debt crisis will be a big issue for the company.

This is the center of the late Thomas Gade to teach me brands. Thomas was a pioneer in his field and worked with Richard Branson, Bill Gates and BMW, Spotify, Deutsche Bank and Microsoft. Before my death, I was able to work with Thomas for a couple of months when I was building a new brand for startup company Vaadin who was in charge of marketing. Working with Thomas, my view on the brand changed and expanded. Many people associate brands with the company's logo and the language used in copywriting, but there are more than that. Thomas thinks that the brand is the company's DNA and therefore is the most important part of every company. The brand defines products that companies build for communication between users and their employees. Brand is internal and external culture. The brand is the tone of the salesperson and the smell of the company's products.

The name of the company, the brand it represents enhances employee values. Working for global companies, everyone knows that their existence is not the same as working for small local brands. Value added is in the name. The title includes the interests of all people involved in the company. This also applies to brand customers, it also applies to employees. When a customer drinks his favorite drink, it is sold to him through a complex story. Telling a story by convincing the value of a product increases the person's life experience. This product allows this person to upgrade and then get more. Worth more. The most effective thing is the circle that works. Identification with brands by closed group