The Customer Service of McDonald´s

McDonald's has the best recruitment to employ high quality employees and offers superior service to consumers. Some of the methods used for recruitment and selection will be through job centers, career shows and advertisements. For McDonald's it is important to use effective recruitment materials and send clear messages to their target groups. The most common applicants McDonald's receives each day are under 20 years old. For most people, McDonald's is their first practical experience.

Over time, McDonald's has many problems, but the biggest problem may be poor customer service. In the customer service index completed in 2003, McDonald's has the lowest customer service ranking in the fast food industry, and we found that customer service is even lower than the US Internal Revenue Service. One of the reasons is that the turnover rate of employees is high. McDonald's has the best sales among competitors. Another aspect that contributes to poor customer service is the slow service at the train window. McDonald's is currently ranked fifth in the speed of the driving window, and accuracy is ranked 19th. Comparing speed and accuracy with competitors, we assume that 60% of McDonald 's income is driven and that McDonald' s will lose 1% of income every 6 seconds instead of losing about $ 97,000 per year .

I chose the method of explanatoryism because I will consider McDonald's customer satisfaction. Recently, some customers feel uncomfortable with McDonald's customer service. However, in addition to poor customer service provided by McDonald's, some customers will still come back as McDonald's offers free meals. Therefore, by acquiring data from different focus groups, you can check whether McDonald 's customer satisfaction is the cause of customer confusion or whether there are other reasons the customer loves these customers I will.

As a result of the value of money, 35% of customers visited McDonald 's store. With a high level of customer service and satisfaction, 26% of customers visited McDonald 's stores for brand loyalty and 11% consumers visited McDonald' s stores. Percentage of customers visiting McDonald's due to high quality standards Only 5% of consumers visited McDonald's due to new product, offer, discount announcement