The Current Situation at AcuScan

Status of AcuScan This memo reports AcuScan's current trend on short-term budget crisis and the use of iScanner's retail environment. It summarizes the situation, discusses the key points of the decision making process, and suggests possible steps to address the problem. The fundamental problem is that we could not increase market share by developing new products. The market share of 40% of the total is decreasing.

AcuScan is a company that is focused on providing fail-safe protection for enterprises and private networks. The company revolutionized security by its main product iScanner. It's been ten years since iScanner and AcuScan's original version needed to be released to new markets. The decision to enter the retail industry is the next logical step. The new product line of retailers iScanner will promote growth opportunities beyond AcuScan's current market. The new product will be the company's new cash cow

A case study by AcuScan, Inc, a manufacturing company, has been realized. The case study includes "Operation Optimize" and we plan to introduce a new retail iScanner to the market. Research is divided into two parts. The first part summarizes case studies and provides assumptions, arguments and situation problems. The second part is the executive summary of Cliff O'Conner, CEO of AcuScan. This includes recommendations for corporate crisis resolution. The four employees who worked at AcuScan and participated in this case study are as follows. Kelly Thomas, product software chief engineer, Pat Lambert, marketing director, CEO, and Chris Martinas, product development vice president. Starting with Kelly Thomas, the assumptions of each employee are recognized and discussed

Case study concluded that iScanner manufacturer AcuScan's action plan, retinal scanner security product, was acquired to acquire a new project called "Operation Optimize". The marketing department and product development department are assigned to the development of new products targeting new markets while maintaining loyalty of existing customers. Like other companies, the future of AcuScan depends on the success of new products that introduce new industries and overall customer service. Marketing director and chief engineer are opposed to optimizing product concept, timeline, budget. The vice president of product development tried to let all departments participating in the conference explain the details, but it has not succeeded. This case study does not include the company's strategy of dealing with budget cuts in all divisions and its strategy of selling and selling existing products.