The Criticisms of Majority Influence Research

Criticism of most influence research In 1935 sheriffs used a phenomenon called automatic dynamics to study integration in fuzzy context. This is done by lighting the spot on the wall of the dark room and asking the participants to watch it for a while. Then he asks them how far they think it moved. Even if the points do not move at all and participants are not notified, the participants always have answers. Sheriff's research was criticized for lack of physical means to test reality, to be very ambiguous, and to lack of correct answers.

When people follow specific beliefs and behaviors to be accepted by others, they have a majority effect. Unlike most influences, the influence of ethnic minority rarely affect others through normative social influences. Most people are indifferent to a few views. In order to influence the majority, minority groups will adopt a way of influencing the information society (Wood, 1994). By providing information that most people do not know or do not expect, these new or unexpected messages draw attention from most people, carefully considering and reviewing the views of a few people . As a result of review, when most people think that a few people are more effective and worthwhile, most groups are more likely to accept some or all of the opinions of minorities.

If the majority are affected to accept the beliefs and actions of the minority, the influence of the minority is born. The impact of minority groups may be affected by the size of the majority and minority groups, the level of consistency of the minority group, and circumstance factors (such as richness or social significance of minority groups) . Since most people may be indifferent to the preference of a few people, the influence of ethnic minorities is best manipulated through the influence of the information society (rather than the normative social influence).

When minority members influence the majority to accept the beliefs and actions of minorities, the influence of the minority and social impacts will occur. This happens when a small group of individuals or individuals challenge established social concepts and propose unique ideas against existing social norms. There are two types of social impact. The majority of the impact (which leads to consistency and public compliance) and a small number of influences (brings about the transformation). Most influences mean that most people try to integrate with a few people, but the influence of a few people is to change the idea of ​​the majority to adopt the minority. Unlike other forms of influence, the influence of ethnic minorities is often seen as a form of more innovative social change because it involves personal conversion of personal opinion.