The Consumer Society

"People are aware of themselves in their goods.They find their souls in cars, hi-fi, and hierarchical houses.Marcuse, 1968: 24) To what extent we are The rise of consumption culture is a phenomenon of the 20th century.The influence of this cultural movement is controversial.The above quotation is based on Marcuse's original "1- Dimensional Man "(1964), Marcuse believes that it stimulates and manipulates society to promote the erroneous sensation that consumer capitalist products are the demand for lifestyle.

"Consumed society is a culture promoting material consumption, economic health of society depends on consumption of population" (Xaxx, 2010). Basically, in consuming society, marketing makes an important role in attracting consumers to the purchase of specific products, as consumers make consumers feel that a specific product is necessary in their lives I will. Very carefully, overall convenience and experience

In this article, we will explain the current state of construction in consumer society. Consumer society can explain consumer goods as a result of modernism, which is the most important feature of its balance and value. This is the result of manufacturing upgrades and rapid industrial development. This is also a result of the tremendous speed of culture, creativity, technology, and urbanization as a way to diversify and develop lifestyles. I will use the concept of semiotic philosopher Jean Baudrillard as the basis for understanding the impact of this culture on construction environment, urban design and technology. I also test the desire for fantasy in this area by studying the three imitations of Board Riyad and "super reality". To understand the performance of this phenomenon in our consumer culture, I chose to test that expression in the urban environment of Montecario and the virtual environment of Second Life.