The comparison between Perodua Alza and Proton Exora

Malaysia MPV: Comparison of Perodua Alza and Proton Exora Page 1 Background of Research 2 2 Explanation of Problem 3 3 Scope of Research 4 4 Research Objective 5 5 Research Question 6 6 Target User 6 7 Restriction Questions 7 and 8 Method 9 Project plan 10 Conclusion 10 Reference 11 1 Research background The selected research theme was comparison between Perodua Alza and Proton Exora.

The new Proton Exora is the ninth addition to the Proton family, among Proton Saga and Proton Persona which are the best selling models currently on sale. At the end of 2010, Proton's annual average vehicle sales increased by at least 30%. Trade disputes concerning non-trade barriers in Malaysia and Thailand's automotive industry could hinder export projects of major automakers, and a new production capacity level of 700 thousand units will be used to oversupply Thai "Asia Detroit" strategy There is a possibility of connecting.

Because Proton and Perodua are occurring in Malaysia's automotive industry, demand for automobiles is increasing year by year. In 2009 Proton sales were 146,760 units, and in 2006 Proton sales were 115,538 units. At the same time, Perodua sold 168,671 cars in 2009, compared with 152,733 cars in 2006. When President Mitsubishi visited Malaysia in 1981, the idea came from Dr. Mahathir Mohammed, our predecessor. This is his dream of transforming Malaysia into a new automobile producing country in Southeast Asia.

Proton Exora, instead of using the Japanese engine, simply placed it in the Proton body shell, but Malaysia's state-owned automaker Proton celebrated its important milestone for 24 years. Exora is the first MPV built from scratch, not just the MPV first locally produced in Malaysia. Proton not only invests in famous German automakers' famous technologies but also works on developing their own automobile production process as a whole. In just 18 months, Proton has developed a 6-liter 7-seater Exora from initial development to design and concept, from engineering to manufacturing and production, and finally to sales. In fact, nearly 90% of Exora is made from locally procured parts and components.