The Communication of Window Displays

Today, the fashion market is very competitive. In order to stand out, we need to provide new and attractive products and services for the changing environment of High Street. According to Berger (1972), "Look at the previous word." When a customer moves a boutique to another boutique, they need to draw inspiration from the eye-catching, clear season's product display, visual stimulus is very important. Merchants discover the aroma of visual tactics so that they can come up with space to create innovation and beauty that they can showcase new products, convey brand information and attract passersby's attention Did.

"If you are a popular travel destination with a lot of traffic, make a nice window, talk and talk firmly.The display of your window must be an invitation to a passerby. Sales and customer satisfaction, curiosity, it may even attract their heart. "

By the 20th century, the popularity of window displays has increased, the display of the windows has been refined, not only the people who want to buy it, but also people who appreciate its beauty are attracted. In order to achieve correct aesthetics, the store owner and manager will hire a decorator or window dresser to properly place the goods in the shop window; indeed, the professional window display design will soon be available to customers It is the purpose of attracting. I think that most people accidentally see the window to find what they purchase. Women are familiar with it. They like window shopping. Storing windows is a strange place filled with spiritual adventure when you see them with happy eyes. They contain the first clues to dozens of treasure hunts and if you follow them you can get as many different kinds of treasure as you can do I will. - MW 38 Marston, The Rotarian, September 1938

The window display of Bloomingdale is very modern. They present daisy flowers of different colors, changing from red to blue. The display of the window is very trendy and fun. The product was displayed very beautifully and it was lighted up. The idea of ​​showing clothing is just convincing. I think that Bloomingdale's show is pure entertainment. The Bergdorf Goodman store has the right combination of theater and wealth. That product is presented in a very easy way. According to my observations, it is well organized and responds to high-end people. To make it easier for customers to find products, an elevator catalogs each floor.

essay.com/ Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale's New York City Evening Dress Category Rating

Evaluation of the evening dress department of Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale in New York City