The Changing Role of Women in Automobile Advertisements

There are two ads side by side, each with car photos and two family members. These ads show the amount of electricity women allocate when they make women. The difference between these advertisements is much larger than similarity. According to the advertisement of Good Housekeeping in 1954, the woman was charged with car crash by her husband. Another red book from 2003 - shows that my wife and mother have a daughter with one hand and an umbrella with the other hand. Women are ignorant, irresponsible, helpless, unruly, and the other is ability, responsibility, and domination.

Since the beginning of automobile advertising, automobile advertisers have pursued attractive women. Since the role of women in our society has changed dramatically over the past century, automobile advertisers tried to change their advertising content to meet women's needs. As demand for automobiles increases, demand for information on automobiles will also increase. Many people check advertisement information before buying a car. Marketers discovered that women like men tend to view themselves as competent and knowledgeable consumers (B.G.S. and Burks, 1997).

After 50 years, there was little change in the field of automobile advertisement. Despite staggering technical changes in the automotive industry and the same revolutionary change in the advertising industry, we can not update modern car advertisements. The image of the advertisement and the ground, that is, the car and the wilderness remain the same. The same can be said about the slogan. In the 1920s from Ford's "Car that moves America", "Please watch America in your Chevrolet" In the 1950s, the metaphysics of the 21st century "brought SUV to an unprecedented level". Place ", the automobile advertisement provides a history of modern American wilderness experience

Over time, advertising has evolved along with the market and the consumer economy. From the beginning of the 20th century to the middle of the advertising, especially in automobile advertising, the advertisement dramatically changed. Old text ads and beneficial advertisements have been replaced with advertisements that draw many colorful images that have evoked an emotional connection with consumer psychology and corporate products. With such changes in advertising, attention to consumer's desire replaced the old form of product promotion. Baker Electric 's car advertisement "Happy" shows major changes in advertisements from the 19th century to the 20th century, and it is not limited to essential items, but to present a unique form of automobile that promotes luxury, family and love I can do it. With the advertisement of Lexington Motors which is the essence of the future car "Car is a modern magic carpet", advertisement of Baker Electric signifies a new ideal of a car