The Changes in Gender Roles Portrayed in Disney Princess Films Over Time

According to the report of the Kaiser Family Foundation (1999), children spend an average of 5 to 3 hours a day to watch television. As van der Voort and Walma van der Molen (2000) point out, it is easiest for children to learn from visually presented materials such as videos and movies. Therefore, mass media has a big influence on the development of children. As Swindler (1986) pointed out, the contribution of media exposure to the development of values, beliefs, dreams and expectations of children should not be underestimated.

As everyone knows, the Disney cartoon Princess has a great influence on the lives of young girls and depicts everything the Princess possesses. Disney Princess is used for beauty, Snow White, Cinderella, Little Mermaid, Bell, Wind, and brave sleep. They are loved by millions of people and are found throughout the United States, from cups to clothing. Combined with Disney's already popular images, the princess in his story created an image for "Princess of All Princesses".

Especially at the early stage of the Disney Princess movie, depiction of Disney regarding men and women is influenced by gender norms and roles. When the Disney Princess movie was first released in the 1930's, the main cultural understanding of women was closely related to their role as a housewife. In order to win the audience and customer base, Disney used these ideas when the first Princess films "Snow White" and "Seven Dwarves" were released in 1937, effectively using Disney Princess Movies I drew them in a role. In addition, in the initial film production, almost all Walt Disney employees were men. Films produced by male employees not only reflect the dominant view of gender but also because the men of the time were thought to be more capable and thus superior to women, the inherent bias I'm waiting. This reflects a strong, skilled number of men and a quiet and weak social custom of women.

Disney Princess movies are excellent for showing us the typical sexual role and stereotypes between men and women. Sometimes they spoil sexuality, but this often fails to show us the stereotypical idea of ​​the typical sex role. I'd like to focus on nine specific Disney Princess movies, but I also discuss other Disney Princess movies that break the role of gender. The nine Disney Princess movies that I draw attention are "Snow White" and "Seven Pictures", "Cinderella", "Sleeping Beauty", "Little Mermaid", "Beauty and the Beast", "Aladdin", " Hyacinth ". ", Muran", "Princess and Frog". All these nine princess movies are primarily movie stars, mainly female and male characters, and female characters.