The Bottom of the Pyramid (BOP) Market Business Plan

Index topic page number Introduction to the bottom of the pyramid 3 Business plan 4-5 Financial planning 5-6 Application of 12 innovation principles in the BOP market 7-9 Conclusion 10 The base of the pyramid introduces the base of the pyramid (BOP) Things, you can make it huge. Some - more than 4 billion people - are attributed to the world's poorest group of people. They constitute an intangible unconditional market being hindered by obstacles to their own potential to realize human possibilities.

The bottom of the pyramid (BOP) is a socio-economic concept and it makes it possible to bring this vast part (more than 4 billion) to the world's poorest civic group, which constitutes an invisible unreserved market. Markets are hindered by the difficult obstacles they face by interfering with the possibilities of their own interests, families, and society as a whole. It has all the functions of a normal refrigerator, but unlike a conventional refrigerator that does not require continuous power, it can be operated with a battery. The price is 3,250 rupees (69 dollars), weighs only 3-4 kilograms, requiring only 20 parts. This is BoP's ultimate game changer, as well as over 200 parts of traditional refrigerators.

Especially when I work for the bottom of a pyramid (BoP) consumer, I like the idea of ​​two important points. Ambiguously defined, BoP consumers earn only a few dollars a day, but they represent a $ 5 trillion market opportunity (as usual the market size estimate is inaccurate, it is big Except that it has no value other than the market). Success in these markets requires innovative business models, new sales methods, and lean operations. In my opinion, of course it is difficult but not impossible. From Accion to Vox Capital, a variety of impact investment funds were born to fund entrepreneurial solutions to profitable business solutions. However, I am trying to promote substantial growth in this area by participating in more traditional private capital providers (Sequoia and NEA in the world) and large-scale rounds taking these companies to the forefront of VC I think that it will become.

In this article we will explore the theological roots of BOP market theory and current trends in the entry of multinational companies into these markets. Affected by some of the ideas presented at the bottom of the pyramid by Prahalad, the author attempts to see innovation from the perspective of developing countries. Mandela (2005, p. 3), as many people have pondered and studied poverty, said: "Poverty is not natural, like slavery and apartheid, it is artificial and can be overcome through human behavior" I assert. Even before that (Ghandi 1940), poverty was thought to be the form of the most serious violence, but the phrase "Bottom of Pyramid" (BoP) originally appeared on his radio address on April 7, 1932 written. Introduction: Forgotten People In the late 1990s, Prahalad and Hart at the University of Michigan suggested that multinational corporations (MNC) would help poverty reduction.