The Blue Jean as Cultural Metaophor

It seems strange that Blue Gene as a cultural metaphor is thinking about an important element of "pop culture". Contemporary dress is an important element in the construction of individual identity, which is used to represent the individual 'style' and personality of the wearer. However, from the corset to the mini skirt, these items can be used not only as a practical cover but also as an indicator of social current values ​​and belief systems. Therefore, I would like to research the most popular clothing - "blue jeans" [1] trying to discover some of the "popular culture" of social and cultural phenomena.

Today, Levi Strauss (Bavarian immigrants) who invented the most popular blue jeans in America - probably the home of culture - notwithstanding - made of elastic synthetic fibers - will not happen today. As W. David Marx wrote in Ametora, Japanese designers use "original" American workwear and the style of the Ivy League as a starting point for interpretation. Although the original form of the fashion explosion, these projects are soon separated from their origins ... More importantly, the Japanese established a new profound level of meaning to American style - and that In the original form in the process, the original form was protected and strengthened. It's all. As you can see, Japanese fashion is no longer simply a copy of American clothing but a subtle and culturally rich tradition.

Jeans are now a very popular casual dress all over the world, and have been in this for decades. They come in a variety of styles and colors; however, "blue jeans" is particularly relevant to American culture, especially the western United States. In 2004, Americans spent over $ 14 billion on jeans and $ 15 billion in 2005. Normally you need to approve when you start purchasing. This is the first phase of the buyer's decision-making process, which consumers perceive problems and needs. Requests can be caused by internal stimuli. The ultimate goal is the underlying result, needs, or value the consumer wants to achieve or satisfy. Some of the final goals represent more concrete and concrete results. The other end goal is more abstract. For example, the purchase decision to replace a flashlight bulb may include a simple end goal of obtaining a light bulb, a simple functional result.