The Black Friday Takeover

"Why was my mom unable to receive the Thanksgiving we wanted this year?" This question seems absurd in contemporary context, but in the future this will be a frequent question. It's no wonder that the Black Friday and holiday shopping seasons are approaching Thanksgiving as advertisements on holiday theme for media and holiday discount information are already displayed on the shelf. Black Friday is a common phrase used to explain chaotic shopping that happens every Friday after Thanksgiving.

When the word "Black Friday" finally fell into contemporary meaning, it was during this period that Black Friday became its own. Blast / Black Friday's special advertisement (and early business hours of craziness) has increased rapidly in urban and suburban shopping districts. At the turn of the 21st century, the image which the exclusive trading hunter camps at the parking lot and waits early in the morning became common. Every week 's Black Friday was bigger than the previous one. Today's retail environment is Omni Channel. Shoppers may buy things on their smartphone or laptop rather than going to the nearest shopping mall or large store to read themselves (possibly more likely). Thanks to the showroom, the traffic inside the store is exaggerating. Shoppers visit retailers such as Best Buy and Macy's personally to check items (probably try) and go home to find better deals online.

Yes, at Black Friday, real store traffic volume and expenditure are decreasing, and in the survey, steady growth of consumers suggests that they know that Black Friday does not necessarily have the lowest price indicate. Before Black Friday, I assumed that most shoppers woke up to the store and were shopping all day, rather than competing with the Black Friday crowd, I was looking for content to browse the web It was. But the truth is that the crowd of Black Friday is still crazy. According to Mintel's survey, 23% of US holiday shoppers answer that they will shop at the Black Friday store in 2017. 42% of technology-savvy young consumers, 18-22 year old survey participants who prefer to shop online, prefer to participate in the traditional Black Friday experience, especially shopping on the same day I replied