The Birth of Mass Culture: The Rise of the Radio in the 1920’s

Through the 1920s, when the United States recovered from participation in the First World War, it celebrated a new era of popular culture. In this era, society is dominated by the desire to express itself and the luxurious life, there is no structural restriction The pursuit of this new freedom is reflected in jazz, evolution of card fashion, and attention to entertainment I will. These activities have played a role in the formation of pop culture in the 1920s without a doubt, but the special aspect of entertainment is the driving force behind the redefinition of American culture and lifestyle in the coming decades.

In the 1920s, the movie industry began to prosper with the birth of "movie stars". Hundreds of movies are made each year, Hollywood is the rise of the US military. Only Hollywood has long been considered as a symbol of culture in other parts of Los Angeles. And I emphasized leisure, luxury and growing "party scene". Hollywood is the birthplace of movie studios, which is very important for the public image of the American movie industry. The earliest and richest movie companies are Warner Bros Pictures, Paramount, RKO, MetroGold Win Mayer, 20th Century Fox, each have their own film production and film studios. Pictures of Universal, United and Colombia are also considered valuable, but there is no original theater. Also, Disney, Monogram, Republic is considered to be the third tier.

With the rise of the mass media in the early twentieth century, the company adopted a technology that makes it possible to stand out their information soon; the 1930s radio and early television broadcast began to show slogans, mascots and songs It was. Soap maker sponsored many of the earliest radio dramas, and this type is called soap opera. By the 1940's, manufacturers began to recognize ways consumers began to build relationships with brands in a social / psychological / anthropological sense. Advertisers began using incentive research and consumer research to gather insight from consumer purchases. Chrysler and Exxon / Esso's powerful brand activities contributed to some of the most permanent activities of the 20th century, using insights from psychology and cultural anthropology studies

The concept of radio as mass communication and music medium, invented at the turn of the 20th century and used for the first time in Morse power communication code communication, was broadcast in 1920. In 1920, there were two radio stations in the country. In the second year, there were over 600 people. Early music radios included microphones hooked on gramophones, which opened up local artists to a large audience and made our music industry the foundation of today's knowledge. In the past 75 years, radio has become one of the communication media indispensable in modern society, music has played a central role.