The Beauty Industry in China

According to the first annual report of the beauty industry which Chinese economists recently announced, sales of beauty business in China increased 260 times in 21 years from 1983 to 2004. The traditional Chinese beauty industry mainly refers to hairdressing, massage and face lifting services by medical means, but the modern beauty industry covers the fields of cosmetic education and marketing, cosmetics and related equipment manufacturing and research We expanded it to do. It even includes jewelry, packaging materials and personal image consultation.

The women's group is silent mainly in China. Some people think that this is due to the scale of "beauty industry". In 2005, in China, the beauty industry is the fifth largest industry in the country, second only to real estate, automobile, tourism and IT. The industry is growing at a rate of 20% per year 5. Along with the rapid growth of the Chinese economy, the beauty industry will continue to grow. Multiculturalism is a buzzword that has been used to promote understanding and appreciation of various American cultures in the past decade. However, despite the growing awareness of diversity throughout the United States, beauty contests, movies, television programs, and commercials are still ideal for tall and thin women. There are some exceptions, such as Dove's self-respect campaign and movies like Little Miss Sunshine.

A series of events are taking place. First of all, Western companies in the beauty industry advance into new markets, advertising their products and images of "beautiful" women. Secondly, American movies and television programs, including beauty contests, dominate theaters and television stations around the world, highlighting the beauty of the West. Third, in countries like India and China, more and more middle classes have disposable income, they are purchasing these products and want their living standards to rise . Unfortunately, many people in developing countries have strengthened this trend by strengthening the characteristics of "white people" and whites with economic success.

Women have inner love for beauty. Rapid economic growth coupled with tremendous development of the Chinese cosmetics industry has brought about a major change in consumption of cosmetics. Cosmetics is a routine tool to make women more representative. Understanding consumer behavior is the key to business success. As a huge potential consumer group, it seems necessary to understand their attitudes towards cosmetics and purchasing behavior. The focus of this research is to investigate and analyze purchasing patterns of female college students. Through systematic research, the company will be able to better understand university women in cosmetic procurement.