The Applicability of the Five Marketing Orientations to Avon Operations

Applicability of five marketing directions to Avon's business: Production direction focuses on production efficiency and quality, with little emphasis on marketing. The core ability of Avon is to offer low cost beauty products to individual customers through direct sales. What is superior to other beauty companies is the diversity and quality of products. Avon's cost savings are due to the shrinking infrastructure, as we do not need to maintain many of the actual stores and do not need to save shelf space for our products.

There are five different marketing directions, production, customer, sales, strategic marketing and social marketing. Avon's social marketing-oriented use is essential as it is part of an international image aimed at supporting the needs of women, including charity organizations such as breast cancer and domestic violence. When Avon and Canada established the first overseas markets, they emphasized sales orientation rather than product adaptability. - US advertising is a large and powerful industry with more than $ 250 billion in expenditure in the U.S. alone and spending more than $ 450 billion worldwide (Sivulka). Several of the largest advertisers are manufacturers of food, soft drinks, beer, and tobacco, this fact has kept many pro-parents and children's supporters for many years.

Avon is a female company and one of the world's leading beauty companies with annual sales exceeding $ 8 billion. As the world's largest direct sales company, Avon sells products to more than 100 countries in women through more than 5 million independent Avon sales agents. Avon's product range includes well-known brands such as beauty products, fashion jewelry, apparel, and Avon Color, New, Skin Sof, Avon Solutions, Advance Technique, Avon Naturals, Mark, Avon Wellness. Avon Products (Avon) is a manufacturer and distributor of beauty and related products. The company sells direct-sale products in North America, Latin America, the Asia Pacific region, and Europe.

Avon is the world's largest seller, marketer and manufacturer of beauty related products. 98% of Avon's revenue comes from cosmetics. The company sells products to women in more than 110 countries through over 5 million independent salespeople. Product categories include skin care products, perfumes, cosmetics, cosmetics and jewelry, watches, household items, candles, toys. Also, 98% of the company's sales are attributable to direct sales. This type of sales has also been successful in the Asian and Latin American markets. But it is not for the US market