The Aims of Internal Marketing

Purpose of in-house marketing: Over the years, many critics and marketing theorists have tried to accurately define the concept of in-house marketing. Because the development of schools with different thoughts has different views on the composition of internal marketing, it turned out that their efforts to do so fail. Wilson et al. (2008, p. 280) stated that: in order for service employees to provide high quality services and to be able to maintain positive and customer-oriented, complex strategic combinations Necessity "They will continue to recommend." By approaching human resources.

The above conceptualization clearly explains the principles behind international marketing theory. The purpose of international marketing communication should not only be to achieve the company's purpose, but businesses should coordinate marketing strategies and practices to meet the needs of foreign consumers. This marketing definition suggests that this principle involves the establishment of a business relationship and a consumer exchange relationship. In order to do this, businesses must understand consumers not just as individuals, but also as general groups. The same principle applies to international marketing as well. While this may be a common place for certain groups, international operators try to analyze them and learn from them, to distinguish their cultural values ​​from other groups You should.

The international marketing campaign is related to the corporate goals, objectives and strategies of the company. The company's overall goals, objectives, and strategies will have a major impact on international marketing decisions, such as whether to enter new uncertain markets and the level of management or international operations the company should take to maximize risk . Self-referencing standards (SRC) and its associated ethnocentricism are two major barriers to the success of international marketing is undeniable Self-referencing criteria are based on their own cultural value, experience and knowledge It is defined as an unconscious reference. To decide. Ethnocentricism is closely related to self-reference standards. It can be defined as the country that best understands how your culture and company do things.