The Affects of False Advertising on Teens

Today, teenage girls are more influenced by magazines, signs, TV, movies, and most advertisements than ever. Perfect model ads are sold, but we can not deny the impact on young girls. In the past 10 years, the number of depression, eating disorders and hyperaroidity steadily increased among young girls. Spray gun fake advertisement, reediting, and photography models have a negative effect on teenage girls, and false advertising is illegal under the Federal Trade Commission (FTC) policy.

Young people are exposed to magazines and advertisements and depict how ideal ways of the West should be presented to society. However, many young people are severely affected by their appearance and will take some measures to realize the images depicted by these erroneous advertisers. With advances in technology and the emergence of mass media, teenagers are trying to accept imperfect bodies. The model images depicted in these magazines are those edited in Photoshop and are not actually reflected.

Studies published by Tamara Mangleburg and Terry Bristol in advertising magazines indicate that teenagers are usually not affected by advertisement images. The more advising teenagers to see advertisements, the less likely they are affected and they become skeptical about the messages in advertisements. This is because repeated exposure exposes you to better understanding the motivation behind such ads. Similarly, Marsha Richins, a former president of the Consumer Research Association, says, "At the end of puberty ... seeing the most attractive model is the" old smell "and new information that may affect self-recognition It is unlikely that we will offer ". "When using 20 model slides as a stimulus, the total time was 5 minutes.If the number of stimuli exceeded 10, the audience was considered unaffected, probably due to habits. "

All concerns about how children and teenagers are affected by the media may overlook all advertisements embedded in these contents. The purpose of this research brief is to provide a list of new technologies and methods for marketing to children and adolescents and to provide our understanding of the extent to which children are involved in advertising and marketing messages through the media It is to do. A brief introduction on some observations on the lack of research, incomplete or outdated situation, and important new research field needs