The Advantages and Risks of Online Shopping

The information revolution changes our daily life. With the rapid development of computers and the Internet, online commerce has become very popular and plays an important role in modern society. In recent years, online business is prosperous. Online retail sales in the US increased an average of 11% in the first half of 2009 ("America Online Sales Growth", 2009). The increase in online sales seems to be due to an increase in consumers shopping online. In Asia, the survey showed that 77.6% of Internet users did an online shopping experience in 2003 (as described by To, Liao & Lin, 2007).

Online shopping has many advantages; this is the reason the online store is growing rapidly today. Online shopping includes clothes, accessories, shoes, appliances, everyday items, even even building materials. Here are some online shopping advantages, here are them. Most online stores offer much lower prices than real stores. There are several reasons for this. The first is because many people use the Internet to find cheaper products. Online business owners understand this. They usually lower profit margins to attract more customers

Many shoppers who do not shop online do not see the benefits of online shopping, regardless of whether they can shop online. Some of the main reasons people shop online include ease of use, convenience, and price. Therefore, people who are not sensitive to price and those who care about time and convenience are unlikely to know the reasons for online shopping, others may not be aware of these benefits. (Bhatnagar et al. 2000) (Ahuja et al. 2003) Recognition of people's online shopping is likely to be brought from the media and other media as well as from the word of mouth, close friends and families are greatly influenced I will.

That is, online shopping has great advantages. As online retailers have important and decisive advantages over traditional entities, it is natural for large companies to see a significant increase in online sales. Does anyone say that the delivery speed for 2 days is too slow? Yes, there will always be people who prefer shopping and browsing in stores. Online shopping has obvious advantages and disadvantages. But turning to online retailing should be ignored or should not be ignored.