The 4 Ps

The basics of marketing mix is ​​that the price is not the only factor that determines whether the customer will purchase from you. In fact, in some cases, people will never buy the cheapest ones. I knew who took three estimates and then decided to hire or buy an intermediate price estimate. The mistake that many new companies are making is to assume that customers buy it if they are cheaper than their competitors - they are not necessarily so. It is usually better for many startups to consider prices equal to or higher than competitors.

"Marketing Mix" is a general expression that represents the choices an organization must make in the process of introducing products and services to the market. 4 P is unidirectional. A good way to understand 4P is to ask about the definition of marketing mix. There are several questions that will help you to understand and define the four elements. Another marketing mix approach is Lautenberg's 4C, which shows the elements of the marketing mix from the viewpoint of the buyer, not the seller. It consists of customer needs and needs (equivalent to products), cost (price), convenience (location) and communication (promotion). In this article, we focus on the 4P model as the 4P model is recognized and contains the core elements of an excellent marketing mix.

From the perspective of model building, 4P caused several criticisms. A well-designed model should show distinctly defined mutually exclusive categories without duplication. However, the 4P model has a wide range of overlap problems. Some P are only defined in ambiguous terms. While mentioning the existence of two important aspects, "communication" (general and information communication such as public relations and corporate communication) and "publicity" (convincing communication such as advertisement and direct marketing), the fourth person's P Emphasize mixedness. Certain marketing activities such as personal sales can be categorized as promotion or as part of a location (distribution) element. Several pricing strategies (such as promotional pricing) can be broken down into price or promotional variables, so there are also several overlaps