The Phenomenon of Compulsive Buyers

The text commented that "things become difficult and become difficult shopping", but this sentence may not be a familiar description for many people, but this description reveals mandatory purchase It is for. However, this phenomenon is serious, impulsive and impulsive buying is explained as one of the most permanent phenomena in consumer lifestyle (Shahjehnan et al. 2011). According to the American Journal of Psychiatry, compulsive purchase is an unmanaged purchase urge, resulting in undesirable results.

All forced purchase surveys focus on the definition and explanation of this phenomenon. Faber and O'Quinn (2005) derives definitions from compulsory consumption in a broader category. They acquire obsessive consumption "repeated acquisition of uncontrollable motives, behaviors, and actions, eventually acquiring and acquiring specific senses, substances, or activities that harm individuals and others" I have defined it. . D'Astous (2009) defines a less extreme purchase "general urge to purchase as a consumer group, and individuals with this high element may be called purchasers to force purchase I will propose (page 10). D'Astous (2009) also suggested "ignoring most phenomena by dividing consumers into two categories, obsessive and non-compulsive."

Compulsive purchasing is a chronic repetitive act that is a major response to negative events and emotions. When forcing buyers to stick to purchase, their behavior becomes a reaction of negative emotions, which leads to a decrease in the strength of negative emotions. To stimulate or mitigate negative emotions is the most common result of forced purchase. Many studies investigated the relationship between compulsive purchase and anxiety, and some studies used the Spillberger trait anxiety scale.

A study to investigate the relationship between mandatory purchase and anxiety and compulsion of online shoppers

Eric and Andrea (October 2006) states that approximately 8% of the US population is compulsive. According to a survey conducted by the University of Chicago Press (September 2008), aggressive purchases may affect more consumers than before. According to the survey, 9% of the population may be classified as obsessive buyers. This is a survey on recent surveys, research, and forced purchases published in Canada, Mexico, Brazil, Western Europe, Israel, Australia, Korea, and most of the present countries as well as China, I prove that it is expanding every day.