Thanda or Garam? Know the nature of these 15 common foods Updated: 20 Feb 2018, 1804 hrs IST

It is considered to be as strong as a medicine, and the food you eat has some impact on your body. Ayurveda is often referred to as "life science", and we believe that people should eat a balanced diet to maintain their bodies. Each food has its own unique attributes and properties that can greatly affect your body. In our daily life, we ate some food without knowing how they would affect us. There are two kinds of food. According to Ayurveda, the food that gives a cool feeling to your body and has a profound impact on your metabolism is inherently cold. Keeping your body warm and helping you fight seasonally changing foods is a hot category of food. To help you become healthy, this is an insight into the 15 most common food properties. Read more

Thanda in India means a cold drink, which is a word deeply rooted in our culture. For example, when a guest comes to our house, we ask "Kuch thanda lenge yaa garam?" Does that mean you are calm or like to be hot? Likewise, the peddler sells cold drinks, soda or cold water by shouting "Thanda Thanda!" Josh wisely brought this very familiar Hindi vocabulary to Coca-Cola. A synonym that leads to identifying cool things in Indian mind means coca cola. So, when you want to eat refreshing drinks and Thanda, you can think of Coca Cola. This is a wonderful way to position Coca Cola as a refreshing drink for young people and everyone. This event extended the Coca Cola TG from the first youth to the masses. This is the first attempt to dissolve the border and represent Coke as a cold drink for everyone

Coca-Cola uses the typical North Indian custom to call guest "Thanda Ya Garam", Tanda Coca-Cola - "Thanda matlab Coca Cola". Gradually, Coca-Cola is marketing with all states and subcultures in India through marketing activities including Aamir Khan. These ads show that Aamir Khan is enjoying Coca-Cola with various region-like characters from Mumbai's bhai to Punjabi farmers, Hyderabadi shopkeepers, Nepalese Sherpa, and UP bhaiya. All of these ads use local dialect, but anyone can recognize it. Advertisement shows that the general public is enjoying a cola with a person of a higher social class. Therefore, Coca - Cola covers all socio - economic classes. Coca-Cola Launches 5 Rs for Rural Market

After making 'Thanda' synonymous with Coca - Cola, I started "Sabka Thanda Ek" event in 2007. This event aims to build the Coca-Cola brand from its refresh platform to a higher emotional concern as a universal choice for bringing people together. Prasoon Joshi says, " "The absolute strength of the Coca-Cola brand is in its universal appeal.The creative challenge is to propose a sport that clearly brings out this universal appeal. In this event all these emotions In a very interesting and attractive way I see it. "