Tesco and The Horsemeat Scandal

Introduction In this article I will criticize the relationship between Tesco and horse meat scandal. The aim is to critically evaluate this event by applying theory and reading. I will describe a simple background on how the scandal is generated. The important question to be asked is Tesco's cheating. If so, how can they protect their behavior? According to Cooper and Owen (2007), accountability is somewhat obscure term. The exact definition of "responsibility" is predicting whether we need defense of action or decision; not because it is difficult to understand because it is responsible (Oxforddictionaries.com, 2014).

Today, in the digital age, confidence in institutions and brands continues to decline. Until the British Tesco horse scandal, deepwater disaster of BP on the coast of the US, political scandal cost scandal, the destruction of trust not only occurs everywhere but also widely in social media. All of these bring brands to a complex and contradictory world. They are more difficult than ever to play a meaningful role in consumer dialogue to determine their wealth. But if they do it correctly, the relationship they build can be deeper and more sustainable than ever before (Read: Profit)

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After the 1990s food scandal (mad cow disease, horse meat scandal, dioxin pollution chicken case etc) people began to realize that they no longer knew what they had on their plates. Since then, many studies have shown that some foods we eat seriously damage our health and the earth despite the strong food industry lobbying group. People need only one intermediary and have restarted the shorter supply chain with more stringent quality assurance. As a result, organic food is the fastest growing sector in the US food industry. Organic food sales show double-digit annual growth, far exceeding the growth rate of the food market as a whole.