The whole history of Barber's jihad and McWorld is full of rapid change. Humanity has become dominant rapidly in the schedule that starts from the creation of the earth and continues today. Higher intelligence immediately leads to improved survival skills and leads to an exponential increase in the population. More and more people need more space and sometimes at the expense of other things, bringing about global expansion and colonization of newly discovered areas.
Benjamin Barber wrote the book of The Jihad and the World of McWatt in 1995 in 1995. Barber, a "microphone World", with particular emphasis on Islamic fundamentalism, by using the term "jihad" to refer to the competitiveness of tribalism and religious fundamentalism, friendly secular free and companies I explained it as a global change. Samuel P. Huntington wrote an article in "Clash of Civilizations" in 1993 which directly answered "The End of History", and then expanded it to the 1996 book. Huntington thinks that temporary conflict between ideologies is being replaced by ancient conflict between civilizations in articles and books "in the clash of civilization and restructuring the world order. Leading civilization determines the form of human government, and these will not be constant. He particularly pointed out Islam and he called it "the border of blood".
Barber has been divided into three parts: his book: (to define the strengths and risks of McWorld) "New World of McWorld", "The Old World of Jihad", and the outline of the jihad of the value and volatility, "The New At World of The McWorld, Barber explains how McWorld changed from "hard goods" system to "soft goods" system. Hard goods are items such as groceries and clothing that are produced as necessary. When hard goods become soft goods, they will transition from Nike or Levi's through tapping for product development, marketing, and creation. Request: Product brand name or logo "Soft" means not simply a "hard" product that maintains consistency over time, but simply a product change.