Television Campaign Advertising

Television advertising is the most visible sign that most people guide them in the election year. We are bombarded with short advertisements celebrating the pros and cons of each candidate; but what are they really saying and what is their purpose? Utilizing visual rhetoric techniques pioneered by Roland Barthes and further promoted by Ann Tyler, these ads rarely provide the truth about the candidate. Specifically, the latest advertisement of Scott Brown's campaign showed us the peculiarity of his pickup truck; and the opposite of Mersako Clay against advertising made Brown a fascist who loves rape.

In many countries, including the United States, TV advertisement is considered essential for political movement. In other countries such as France, the political advertisement of television is severely restricted, but political advertisement is completely banned in some countries such as Norway. Before the baseball game between Brooklyn Dodgers and Philadelphia Phillies began on July 1, 1941, the first official pay TV advertisement was announced at the WNBT in New York (then WNBC). According to the announcement of Bulova Watch, the company paid a price of $ 4.00 to $ 9.00 (the report is different), the WNBT test pattern was modified to look like a clock and the needle showed the time displayed. The Bulova logo with the phrase "Bulova Watch Time" is displayed in the lower right quadrant of the test pattern. Meanwhile, the second hand sweeps the dial for one minute.

This campaign began purchasing advertisements by spending $ 2 million to buy TV commercials in November 2015. During the last two weeks of December and the first week of January, the Saunders campaign exceeded Clinton's campaign and spent $ 4.7 million on television commercials. This campaign began a US entrance examination before Iowa's preselected conference and New Hampshire primary. On 14th April 2016, Sanders dismiss Simone Zimmerman of the People's Jewish outreach coordinator after discovering the use of the book's crude oil language to explain Prime Minister Israel and Hillary Clinton. Employment of Zimmerman on the West Bank and Gaza has a history against Israel's policy and has been widely criticized by the group of Jews.