Television and Transmedia Storytelling

Until recently, television was the most important entertainment and information medium in our life. Saturday morning cartoon, 6 o'clock news, and prime time comedy were distracted from the world. It is all these and much more to make television regarded as the ultimate entertainment medium. The TV of the 21st century is neither the television that our parents have seen, nor the television that I saw as a child.

TransMedia is a storytelling method that enables viewers to experience entertainment in various ways. One of the most important characteristics of cross media storytelling is that accessibility is part of that DNA, which creates a world of stories for viewers across multiple media, devices and platforms. The adoption of on-demand media has defeated this particular barrier, but so far there is not enough time for all viewers to follow the television broadcast schedule or to watch a movie at a movie theater Because building a world of stories may limit viewers. Imagine people who missed the original radio broadcast of the First World War, one of the earliest planned and popular cultural events of our time.

In this research we will explore the practice of cross media storytelling (or narrative) related to the mass media franchise (officially known as the Marvel Movie Universe (MCU)). "Cross-media narrative" is a phrase that refers to a storytelling method including a plurality of media platforms such as movies, television programs, cartoon books, and / or interactive websites, and each self-contained combination conceptually It is linked to the combination of. . The common features, events, things, values, and the laws of nature constitute the fictional universe or narrative world. This phenomenon should not be confused with classic movie franchises or redundant adaptation.

Today, cross media marketing (which is also called Trans Media Story Telling) is being carried out by several companies all over the world. One of them is Marvel. Cross-media storytelling in the sense of Marvell's franchise is "introduced in a movie, developed through television, fiction, and manga, the world can be explored and experienced through games, in other words to enjoy the game There is no need to watch a movie on videos and vice versa. "(Scholari, 2009) Recently resumed movies include the main superhero miracle showing Marvel" Unbelievable Hulk "," Iron Man "," Raytheon "and other cross media improvements are intertwined with embossing and other storytelling equipment, suggesting that the same imaginary world is on the screen. Its role has been summarized in Marvel's latest work, The Avengers.