Target Market Analysis of Starbucks

Introduction Starbucks was founded in 1971. From the same year until 1976, they opened their first store on West Street. They were originally a single coffee tea and spice retailer in Seattle's historic pike market. Starbucks was named after Moby Dick's first companion of Herman Melville, whose logo features inspiration from the sea, featuring the sirens on both sides of Greek myths. Starbucks always wanted to stimulate the spirit of people. They believe that they will provide the best coffee by cultivating coffee under quality standards.

Target Segment Starbucks Coffee has four different market segments designed to create fairness in industry brands. First, the demographic breakdown of Starbucks coffee is for males and females aged 25 to 40 years old. (Huff Post, 2013) However, the company later decided to revise that segmentation for students. - To wake up to sleep, to struggle to get up, mental preparation for that day is a common problem that many people deal with day by day. Consuming certain caffeinated beverages solves morning confusion and lack of motivation for most people.

The target market means selecting one or more market segments and the location of the product. Starbucks also focuses on consumption habits and shares that special coffee with buyers. At the end of the 20th century, there were many changes in the market that Starbucks helped to succeed. The most important change in the past two decades over the past two decades is the change in world economic policy. The Starbucks target market is still young experts between 18 and 24 years old because it is not faithful to the coffee industry. Starbucks' strategy involves placing stores in discreet places such as office buildings, underground main entrances, the first floor of the city. Starbucks sales are completely dependent on the company's retail store and certified retail business. Starbucks sells coffee and tea products through other channels, such as distribution to restaurants, hotels, universities, universities and other workplaces.