Taking a Look at Southwest Airlines

Introduction All entrepreneurs will spend time on the success story of Southwest Airlines. Founder Herb Kelleher said in an interview with CNBC that there might be a serious mistake in the history of the airline, but he is a ready-to-use solution that not only saves business but makes it possible to succeed We proposed. When Southwest Airlines began in 1971, they were small area airlines flying from Houston to Dallas. But to make them different, they chose a beautiful cabin crew with unique personality, then wore hot trousers and jackets.

Herb Kelleher is a man who has to worry about Southwest Airlines. It is the vision of Kelleher that makes Southwest Airlines look like today. And most of the company's interesting culture is brought directly from him. He built a company from scratch into a large airline. Kelleher's "Friendship, participation, in-depth participation, and considerate approach is respected throughout the organization." He can be described as an attractive and innovative leader. Kelleher's aura stimulated the people of Southwest Airlines "beyond my own interests". (Robins, 2007)

Southwest Airlines changed its company name to Air Southwest. This is already an existing company (Southwest.com). Southwest Airlines was founded in 1967, but with many years of legal controversy with other competitors trying to prevent airlines from coming off completely. Ultimately, Southwest Airlines won the proceedings and was renamed to Southwest Airlines (Southwest.com) by 1971. Southwest Airlines is aiming to be an inexpensive low-cost airline and flew for the first time on June 18, 1971 (southwest.com). Among the most famous low-cost airlines in the United States are AirTran, American West, American Trans Air, Delta Express Song, Eye Jet, Frontier Airlines, Midwest Express, Spirit Airlines, Sun Country, USA-3000 (Dutta and Regani, 2003). . Thirty years after the establishment of Southwest Airlines, JetBlue Airways was founded (jetblue.com).

The airline was established in 1967 by Herb Kelleha as Air Southwest, and in 1971 began operating as an airline company within the state. In the same year, the airline employed the current name Southwest Airlines. Initially, the airline flew in Texas. The airline began expanding the flight in 1975 and then began flight to neighboring countries in 1978. In the 1990's, the airline began flying east and southeast. A humorous and fascinating slogan is characteristic of Southwest Airlines. Over the years they have moved from one slogan to another slogan. A worthy slogan to mention is "who loves you", "you can move around freely around the country", "catch your bag, it is open" and "low cost Airline ".