Overview 1 Definition 1.1 What is a social network? According to Merchant (2012), "Social networking is a way to conceptualize social groupings and exchanges.In the era of technological socialization, social interaction is for the most part a routine human experience with media communication The integration is important - it becomes a synonym and in some cases it will be indistinguishable from the technology that can implement it. "Social networking is the process of grouping individuals into virtual communities.
The social media platform has the largest online community, especially Facebook. People are unfamiliar if they have never heard about Facebook or have no Facebook profile. Currently, Facebook has about 23 billion active users each month. There are many people who can contact them via social media. Users mainly look at these channels and understand the products and services before continuing to purchase. When registering, social media users need to provide information on their demographics. In addition, many of them express their interests and emotions through emoticons. With all of these data, companies can narrow down the viewers who believe they have commercial potential. It is all done on social media.
It is more than just asking for help from businesses using private social media channels such as messenger and Twitter direct message. When you look at the Airbnb Facebook page, you can see that the user is also commenting for help from their posts. If a lot of people are involved in your posts, the social media algorithm treats it as interesting and increases the likelihood that more posts will be shown to more people. If there is little interaction (or many negative interactions like "hidden posts" on Facebook) in your posts, the social media algorithm considers it to be tedious, useless or useless, And I will not show it to many people. So more aggressive interactions with your post, you have more people in social media.