SWOT Analysis: Green Mountain Coffee Roaster and Keurig Coffee Inc.

Two companies participating in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are all in the coffee industry. Interestingly, the Keurig Coffee Company was originally "a technology company in the coffee industry that developed a wine maker representing the integration of technology and design" (C 36 of the book, [Dess et al., 2012]). Green Mountain Coffee Roasters' website is http://www.greenmountaincoffee.com, and Keeigig Coffee Inc.'s website is http://www.keurig.com. Background and history Green Mountain Coffee Roasters originally started as a small cafe in 1981. In Waitsfield, Vermont, and in collaboration with Qurig in late 2006.

1981 - Green Mountain Coffee Roasters established a small coffee shop. 1993 - Green Mountain Coffee Roasters began public offering on the Nasdaq National stock market. 2006 - Green Mountain Coffee Roasters, Inc. Acquired KEURIG Coffee Company and started production of a cup of coffee. 2010 - Acquired Green Mountain Coffee Roasters, Inc. Diedrich Coffee, also acquired Van Houtte Coffee Services. 2011 - Green Mountain Coffee Roasters, Inc. Sale of Fresh Filter US coffee service from Van Houtte's business to Aramark. Green Mountain Coffee Roasters Co., Ltd. They manage business through each of the projects of SCBU (Featured Coffee Business), KBU (KEURIG Business Unit), CBU (Canadian Business Unit). SCBU manufactures and sells coffee, hot coconut, tea and some other beverages. KBU specializes in single cup brewing system including hot chocolate of coffee and tea. CBU is in charge of the Canadian market. They sell coffee and tea as well as other drinks. Mission and value of GMCR

Two companies participating in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are all in the coffee industry. Interestingly, the Keurig Coffee Company was actually "a technology company in the coffee industry that developed a wine maker representing the fusion of technology and design" (C36 of the book). - Coffee plays an important role in the lives of many people around the world. "However, the hobby of poetry may be, the history of coffee is full of controversy and politics ... Arab countries creator and the European Revolution" (Pendergrast xvi). After reading an unusual basis, it is clear that the history of coffee is intertwined with the globalization process, the role of multinational companies, and the global economic problems.