Switzerland: organic brands highly rated by young people

Zalando, WhatsApp, and Netflix are leading but the organic brands (Migros Bio and Bio Suisse) are one of Switzerland's most popular top 10 brands between the ages of 15 and 25. According to the 20 Minuten-online report, the advertising company Havas conducted a survey and asked for more than 4000 brands in the 505 brand.

Frank Bodin, Chairman and CEO of Havas Swiss, believes that environmentally conscious consumers are becoming increasingly important. 20 Minuten-online states as follows. "This trend will be even stronger in the future as organic brands were considered a joke only a few years ago and it will be more surprising," he said. Agencies believe that Migros Bio ranked seventh among young people. This brand is currently ninth and is located in front of Bio Suisse. Havas expects the "Coop Aus der Region" brand to be ninth in two years and Bio Suisse will not be one of the top 10 brands in 2019.

Stefan Vogler, a Swiss brand consultant, was amazed at the fact that organic brands are very successful for price-conscious young consumers. For him, this proves that the company's efforts to make people more sensitive to environmental problems are effective. The company is particularly interested in young consumers who can adopt future regulars. "If the brand has a passion and is satisfied with it when he was young, then there is a high possibility of doing the same thing when you are older," Vogler said in 20 minutes.

Mr. Vogler further said that to succeed the brand with a young target group, more than just a hip image is needed. Young people with limited budget seem to have difficulty in seeing price, because they change brands if product is bad. Netflix (third place) is a good example of a low price strategy. Brand must also have reputation. "The popularity of organic brands shows that their reliable and promising sustainable consumption is being welcomed by the target group."

According to the specific ramen file, most of the top ten is Philippine brand Lucky Me! It is rated as 4/5 like. . Critics seem to have a high opinion on Indonesian brand India. It may be somewhat consistent as it is based on the reviewer's assessment, but it is by no means universal. However, some manufacturers are becoming healthier to attract time-sensitive calorie observation and tag read crowding. In the list of the top 10 ramen, some of the crabs of Singaporean clams and peppers are sold at a slightly higher price rather than fried, they do not use presective or MSG. However, instant noodles themselves do not balance the diet.

There is a clear argument that today's health standards can help to improve the lives of young people. Today, the high standard of living encourages the use of high-quality services such as lower infant mortality, ownership of brand products, meals at restaurants, and so on. Many young working adults also have credit cards. They have the most advanced gadgets, toys, brand costumes and have domestic helpers who prefer their small friends and each of the phones. Thanks to the stability and harmonious society of the whole country, there is little need to worry about security. Today's young people are enjoying rich and diverse experiences, and their work has many choices and diversity.

Stefan Vogler, a Swiss brand consultant, was amazed at the fact that organic brands are very successful for price-conscious young consumers. For him, this proves that the company's efforts to make people more sensitive to environmental problems are effective. The company is particularly interested in young consumers who can adopt future regulars. "If the brand has a passion and is satisfied with it when he was young, then there is a high possibility of doing the same thing when you are older," Vogler said in 20 minutes.