Supply Chain of Kodak

Eastman Kodak Co. benchmark Kodak is the world's most important image innovator. In 1888, George Eastman put the first simple camera into the world of consumers. By doing so, he made easy-to-use and easy-to-use process that almost everyone could use. Since that time, Eastman Kodak has offered a wealth of new products and processes to make the picture simpler, more practical, and more enjoyable. In 2006, sales were $ 13.3 billion, working on a digital-oriented growth strategy to make meaningful images and information useful for living and work.

In this era of technology, globalization, and development, all entities, customers, consumers, etc. in supply chain management hope to be comfortable and convenient. All of these facilities provided by Eastman Kodak meet supply chain requirements, but it is important to provide consistency to all supply chain management, buyers, consumers, customers, and prospects. Eastman Kodak has the potential to benefit Eastman Kodak in expanding market share and needs to provide convenient services in all aspects, such as dividends, employee wages, environmental considerations, safety and health legislation there is. Internal company internal environment, providing services to consumers and customers, transactions with suppliers, and competition among competitors

Eastman Kodak started business in 1888 after George Eastman (Yesman Color Legacy) got a photographic film patent in 1885. Kodak is also the first company to announce a commercially successful color film and timely acquire 90% of the photo consumable market. Unfortunately, with the introduction of digital technology, Kodak experienced an astonishing decline in the late 1990s and early 2000s as it was unable to respond quickly to the field of constantly changing consumer photography.

It is not Kodak that completely missed the rise of digital technology. Indeed, the first prototype of the digital camera was created by Kodak engineers in 1975. After that, Kodak also purchased a photo sharing site called Ofoto. However, despite its technology, Kodak refused to change its corporate strategy. Instead of using Ofoto to share photos and memories online, Kodak uses it to try to make more people print digital images. Kodak did not regard online photo sharing as a completely new business, not just expansion of printing business. Although Kodak was trapped in the red sea of ​​the printed image, Instagram suddenly invaded Kodak by making a new blue sea and making it meaningless.