Suggestions for Building a Strong Brand

I make three suggestions you can use to help you build a strong brand. I will apply it to three levels of product. First, I propose to help your core product which is the center of your business, then make another suggestion to help real products, followed by extended product called three product levels I will. These three product levels are the theories Philip Kotler is talking about in his book "Marketing Principles". The first level is the core product, the second level is the actual product, and the third level is the expansion product.

Aaker (2004) recognizes that building a strong corporate brand is fundamentally different from building a product brand. The goals of corporate brands and corporate image are different from those of product and service brands. The logic of the brand varies from company to company. There are many factors that can contribute to the development of a powerful corporate brand, but the importance depends on the corporate brand in question. However, the following are some of the important factors that are considered indispensable for the development of corporate brand power.

Building a strong brand is one of the most important goals of product and brand management. Strong brands lead to increased short and long-term income streams. Therefore, the strategic goal of strategic brand management is to build brands that last for decades and can be used in different product categories and markets. Brand equity is a set of assets and liabilities related to brands, including their names and symbols. These may have a beneficial or harmful effect on the value of the product or service. Brand equity is an important subtle asset with personal and economic value for the company. As a result, brand equity is renamed as a consumer-based brand asset and is defined as "consumer and brand related value, brand recognition, brand association, perceived quality and brand loyalty" It will be.