Success of Coke

There are few companies like the world famous Coca Cola. Coca-Cola trademark is one of the most popular brands in the world. Coca-Cola controls the product industry and sets competition standards that can not easily be achieved. Studies have shown that this trademark is recognized by over 94% of the world's population and is the most widely known word after "OK". Coca Cola's original recipe was invented in the late 19th century. The original business began with a healthy recipe, with less than 10 people daily intake in the first year.

The power of personalization can be seen in the "Share Cola" event at Coca-Cola Company. Sales of soft drink manufacturers are decreasing, but Coca-Cola can break down recession. By printing personal names on cans, the company's total sales increased by 2.5% and soft drinks increased by 0.4%. The process from mass production to personalization has been on for more than 100 years. Henry Ford's Ford Motor Company started mass production between 1910 and 1920. He said famously: "As long as it is black, any customer can paint the car in whatever color he wants." Mass production is linked to the concept of production. This suggests that consumers prefer products that are widely available and inexpensive. To this end, the focus is on uniformity, efficiency and mass distribution.

A typical example of a successful pioneer is Coca Cola or Coca Cola. Coca-Cola was invented by John S. Pemberton in 1896. When Caleb Bradham invented Pepsi in 13 years, Coca-Cola sold 1 million gallons a year. For more than 100 years, Pepsi has been trying to catch up with the cola beverage market, but the first standing Coca-Cola continues to dominate the market. In 2014, the Coca-Cola brand was valued at $ 79 billion. . . Really very juicy worm! Atari is a pioneer of home game machines, but Nintendo has entered the market with the Nintendo Entertainment System (NES), dealt with several weaknesses of the Atari platform, and quickly gained the largest market share. NES was released in the United States in 1985. By 1990, 30% of households in the US owned the Nintendo entertainment system.