Studying the Media Rather Than Simply Consuming It

Not only do we simply consume it, but by investigating the media we meet the media in some form every day. You can make radio sounds, pass the signboard on the street, watch TV. They are various forms of media, such as oral or written media, visual media and auditory media. Examples of media include newspapers, magazines, movies, radio, television, billboard advertisements, and the Internet. The emergence of media research is due to the development of the mass communication, which raises an urgent question about what we think and what to understand.

For the academic department in the United States, the mass communication, communication research, or simple 'communication' is more popular than 'media research'. However, the focus of these programs may exclude specific media movies, publication of books, video games and so on. The title "media research" emphasizes a different focus, either to use it alone to identify film research and rhetoric theory or critique theory, or to link two areas such as "media research and communication" can also do. In the modern world there are many platforms in the media, so this is a very widespread study. Social media is an industry attracting attention in recent years. The main form of our entertainment is no longer our TV, but we can access the screens about the events of the world at any time.

Rather than simply replacing TV with social media with zero sum games, it is a combined effect of the attention competition in all the media we consume. We enter a state of intense competition, everyone is fighting for the same attention, so it will inevitably lose something. Television and social media compete effectively with other things that might attract our attention, such as friends, hobbies, learning. In a speech in 1961, the head of the Federal Communications Commission said executives in broadcasting industry increased industry earnings by 9% annually, even during the economic downturn. Chairman of the Federal Communications Commission told the group that the problem is a way for a company to make a profit: by broadcasting more and more silly programs, not by serving the public interest. "There is nothing wrong when television is bad," he said. Since then, the competition of attention has doubled over and the unfavorable factors of sensation have also increased.