Study of Procter and Gamble

P & G research companies like P & G can attract attention from anyone in the world. It eases life for any individual by providing him with a reliable product that allows them to be recognized for their superiority and safety. Today, in Egypt, Procter & Gamble products conquered the Egyptian market. At each house, more than one product was found. Therefore, local Egyptian products can not compete with the excellent quality P & G offers.

In this case study we will analyze the marketing plan and strategic choice of P & G's Light Liquid Brand (LDL). Procter & Gamble is the world's largest household and sanitary goods manufacturing company. By 1981, Procter & Gamble operated in 26 countries, total revenue reached 11.4 billion dollars, of which 90 products were produced in the United States. In case studies we do very detailed data analysis and reporting, such as company history and background, organizational structure, key factors for success in the market, advertising, sales, product development (PDD), manufacturing, finance etc. I will. And its light liquid brand (LDL). Highlights of the company's history, organization, and major success factors * In 1890, Procter & Gamble was founded with a capital of $ 4,500,000. Capital allows businesses to plan new equipment, purchase and develop new products

Procter and Gamble was founded by James Gamble and William Procter in 1837 by the candle maker Procter and the soap maker Gamble. The goal of a consumer goods company is to grow to a company with a size of $ 33 billion, and by 1879 it began to sell products directly to consumers, and by the year 1890 it has been decades since the acquisition of a legitimate company Sales have increased by each. From the era. The growth of Procter & Gamble is promoted not by optimization but by innovation. Fundamental innovation is the backbone of its success, and other factors include geographic expansion, product line expansion and acquisition that contribute to its growth. Some of the famous and successful acquisitions include Duncan Hines, Clorox, charmin paper mill, Folgers Coffee, Norwich Eaton,