Study: 85% of Consumers Prefer to Shop at Physical Stores vs. Online

Despite the hype surrounding electronic commerce and online shopping, consumers still want to shop at physical shops. In order to make retailers better understand customer preferences, TimeTrade is a leading provider of online booking arrangements and understands retail shopping views and practices for over 1,000 consumers .

According to survey data, the rise of electronic retailers is thought to threaten the physical hazards of retail shops, but shopping trends support the physical model. TimeTrade's CEO, Gary Ambrosino, says: "We noticed that shoppers were already shopping online, and went to a shop to help decide the final purchase."

Based on this information, TimeTrade recommends that retailers adopt a cross-channel strategy to convert their initial inquiries into high-value in-store experiences. Once in the store, the retailer must handle the customer promptly with a knowledgeable clerk.

Consumers prefer bricks and mortars rather than online stores: over 70% of consumers prefer to buy Amazon's real stores rather than Amazon.com

Expertise in the store promotes purchasing: 90% of consumers are more likely to purchase with the help of knowledgeable employees

Preference of in-store purchase exceeds generations: In 2015, 92% responded to the Millennial generation who is planning to shop at shops more frequently than in 2014

Purchasing of mobile phones is slowly growing. Only 13% of respondents used mobile phones to purchase.

Sheryl Kingstone, Director of Research 451, says: "Retailers need to link digital interactions with physical interactions and new innovations in transforming business processes."

"We see retail convergence - the fusion of digital and physical retail - as a trend of changing game rules," Ambrosino said. "Traditional electronic retailers are very familiar with highly personalized services that can be offered at stores so we have physical stores open today Today's shopper service"

TimeTrade offers reserved SaaS solutions for consumer retail, retail banking, health and wellness, and higher education institutions. PurchasePath ™ is TimeTrade's subscription-centric customer experience solution that enables customers to convert digital first touch operations into high-value face-to-face meetings. PurchasePathTM builds more than 310 million connections between consumers and businesses and converts them into direct deals of more than $ 3 billion per year.

According to the survey, 85% of consumers still prefer shopping by themselves, so the importance of the physical customer experience can not be ignored. In real stores, we give consumers the opportunity to touch and feel products, receive advice in real time, and have an unforgettable dialogue with brands. However, in order to become a viable growth strategy, stores must be operated more efficiently. One of the main reasons customers prefer to shop online at shops is that they can actually see and interact with the products they want. As a result, store operations and marketing teams put a great deal of pressure on creating and designing the perfect experience in the store. Visual marketing depends on awareness of artistic imagination and what the product should match, not data that the actual revenue per sales is the greatest.

Dialogue with people is still an important driving force for consumers who prefer to purchase goods inside the store rather than purchasing items online. For example, according to Time Trading survey, 85% of shoppers prefer shopping at stores rather than online. An additional 90% of consumers will be more likely to purchase with the help of a knowledgeable staff. High quality service helps attract and maintain customers. According to Kissmets' blog entitled "The fastest way to lose customers", "71% of consumers have terminated their relationship with the company because of poor quality of customer service." The average cost is $ 243.

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