Strengths and Weaknesses of Nestle and Hershey in a Weak Japanese Financial Market

The fact that the Japanese economy fell back in the last 5 years did not have a significant impact on Hershey and Nestle's desire to enter the Japanese market. Japan is no longer the third largest economy in the world, Japan's economic difficulties began in 2008 (Irwin, 2013). In order to enter the Japanese market, these companies need to understand Japanese government and the economic environment and understand Japanese hobbies and culture. The Japan Chocolate Cocoa Association (CCAJ) reported in 2009 that Japan is the largest chocolate purchase country in Asia.

This report recognizes the strengths, weaknesses, opportunities, and threats of Nestlé. The following section provides an overview of SWOT analysis. In the discussion section, we will analyze the main points of strengths, weaknesses, opportunities, and weaknesses in more detail. Finally, a proposal was made to the company. Since Nestlé is a world famous brand, it has certain important core competencies. One is an unparalleled combination of product and brand. The business provides one of the broadest range of food and beer product portfolios in this field. We also operate 29 brands with annual sales exceeding 1 billion dollars. With more than 8000 products, it is difficult for any other company to compete with Nestlé. Secondly, it is the company's ability to develop through research and development. In 2011, Nestlé invested more than $ 2 billion in research and development. It introduces new products and redesigned products each year to enhance the company's competitive advantage

In this SWOT (Pros, Cons, Opportunities, Threats) report, we have examined the four aspects of Nestlé's new product on the market. The product uses a unique blend with novels never sold in the local market. This report mainly concerns new products, but also focuses on the history of Nestle and explores SWOT's company. INTRODUCTION AND BACKGROUND: In this area, we will outline the products that the company sells on the market, the current market, and the history of Nestle's breakfast products. SWOT: A single page table explaining the merits, disadvantages, opportunities, and threats of the product. Result: The points of one page listed in the SWOT table are interpreted and ranked from the most important to the lowest one. Recommendation: 2 page description of the new product and why you chose to select by this product with at least one of the 4 analysis points