Strategic Thinking - A Cursory Analysis

Strategic planning and management experts are emphasizing strategic thinking and are recommending it as an independent and independent stage of strategic planning and implementation cycles. According to Thompson, Strickland & Gamble (2008) is the first phase of strategic development and strategic execution cycles, the result of strategic thinking directly contributed to the creation of a strategic vision. Ingid Bonn (Bonn, 2001) not only has strategic thinking as an important aspect of the managerial role, but also highly convincing her that her thinkers also have special qualities.

This paper supports the view that strategic thinking and strategic planning are two different concepts. My analysis in the following section shows that strategic thinking appears at two different levels, namely at the individual and organization level. In this approach, the microdomain focuses on individuals and groups, and the macrodomain focuses on the organization and its background. In other words, we recognize the influence of individual characteristics and behavior on the environment of the organization, and the influence of the context of the organization on individual thinking and behavior. Just like Chatman et al. (1986) When observing the individual behavior of an organization, we insist that we actually see two entities: individuals as individuals and individuals as representatives of groups. .

Strategic analysis is a three-step process: analysis, planning, and management. It can be categorized into two, functional one and instrumental one. In a functional sense, strategic analysis is a series of actions that diagnose both. Organization and its environment for developing strategic plan and its development. In the instrumental sense, strategic analysis is a set of analytical methods that helps to survey, assess and predict the future state of selected company elements and the environment to survive and prosper in that market. All the manager of the company must think strategically. The idea of ​​strategic thinking is to create a company's long-term plan and vision by understanding the situation, analyzing opportunities, setting goals, and using resources.