Strategic Management Report on Apple Inc.

Introduction Apple Inc. was established in Cupertino, California in 1976. Because it is a technology company manufacturing consumer electronic equipment, it is important to understand the needs of customers and reevaluate the products. The main products are iPad, iPhone, iMac and iPod. To make everyone around the world have access to Apple products, Apple has set up companies all over the world, including the Asia Pacific region, Europe, the Middle East, the United States, and works with local mobile phone and electronics suppliers It is.

This report details the strategic history of Apple's Apple Inc. (formerly Apple Computer, Inc.), the current strategy, and strategic advice that Apple can persuade to win a sustainable competitive advantage . The future will grow even faster. The success of the strategy depends on how you anticipate the company's initiative, competitors' response to them, and company expectations and responses to competitor behavior. In strategic development, we analyze how to construct a framework to determine direction and determine criteria for making strategic decisions. After analyzing it, the report describes its current strategic situation through macro and microanalysis, and on this basis proposes possible future recommendations.

This report is based on Apple Inc.'s strategic logic analysis and is designed to develop opportunities to develop logistics functions of Apple Inc., swot analysis, 5 strength analysis, Porter's common strategy, and Apples framework It has been. In fact, all of these strategic models are done logistically. This report will explain the main logistics strategies that Apple can adopt. The report also considers administrative issues in the implementation of new logistics strategies, especially in terms of existing capital, technology and human resources. Finally, this survey will also help assess the new trends, especially the future logistics strategies of the new company, the strategic significance of new technology development, and the business trends of Apple's future logistics strategy.

Apple Inc.'s report includes a detailed analysis of Apple's organizational structure. This report explains the main analysis strategy framework used in business research such as SWOT, PESTEL, Porter Five, Value Chain Analysis, Ansoff Matrix, Apple's McKinsey 7S model. In addition, this report also includes an analysis of Apple's leadership, business strategy, and organizational culture. This report also includes discussions on Apple 's marketing strategy, ecosystem, and efforts towards corporate social responsibility issues.