In order to attract or maintain the hotel organization of their customers, they penetrate the market by considering market-driven strategies, increased market share and increased occupancy, thus surpassing competitors. Financial performance is related to the profitability, sales and amount generated by the hotel's available rooms. In recent hotel research, it seems that this market competition record and fiscal indicators are appropriate. Several of them relate to the competitive and opportunity-driven strategies applied by hotel companies (Drohan et al., 2007).
Strategic group is the concept of strategic management for industry enterprises with related business models. For example, the hotel can be based on room type categories such as standard, luxury, suit and is based on value added facilities, eco hotels, colonial hotels, or modern architectural hotels. They all belong to the industry. Strategy is the path and ability for an organization to achieve corporate profits over the long term, while instructing companies on how to generate revenue.
Strategic management, particularly superior strategic management, is critical to the long-term success of the business. When an enterprise is said to be under strategic management, it means that "strategic management" defines a strategy for its business activities with a clear and clear purpose. After that, the project establishes a clear and clear plan, executes the goal, adjusts the business activities, and makes the project coincide with these goals. We also allocate all the resources we need to achieve these goals.
Strategic management is always important to provide a direction for business and its ultimate success. In business management, it is necessary to achieve strategic management and strategic alignment between business and the environment. In each company, strategic management is always done by a management team consisting mainly of boards and other stakeholders. Amason (2010) companies adopt different strategic management methods to maintain competitiveness in the business environment
Strategic management Strategic management is the management of organization resources to achieve its business goals and maximize its value over time. Strategic management includes a series of corporate resources, ranging from setting goals and identifying resources, analyzing data and making financial decisions, tracking and analyzing the difference between actual and budget results Contains clear steps. Define the components and strategic level of strategic management within the organization. Describe the advantages, disadvantages, opportunities, and how to perform SWOT analysis to assess threats. Explain some common strategic tools. Applying a strategic strategy to improve organizational performance