Stop Facebook From Using Your Web History for Ad Targeting

Everyone except advertisers will not feel surprised and joyful, and Facebook announced it will improve its advertisement by tracking your web and app browsing habits. O God, my God, that is what I always wanted.

Facebook currently offers ads based on what you are sharing with Facebook and the pages and status you like - these happen within the Facebook digital boundary. Soon, Facebook also uses "third-party" apps and browsing history of websites to provide "improved" ads in feeds. You can do this using data collected from cookies stored in your browser's history and all similar Facebook buttons embedded in your site. Since this new function is opt out, if you do not like it, you need to change the setting and change it. How is this done?

First, after disabling cookies and ad blockers, you need to access the digital ad network. In the middle tab "Customizing ads for the company's browser", scroll down to Facebook and check the check box on the right. You can do this for other sites in the list as well. By examining this, you will prevent these sites from running "interest - based advertisements" based on your browsing habits (collected through cookies). When you're done, reopen the ad blocker or install it if you have never used an ad blocker before. Adblock Plus is an excellent cross-platform option, but there are plenty more options

If you are using Facebook on your mobile phone, you also need to disable ad tracking. To do this on Android, go to Google Settings> Ads and check "Quit interest-based ads." For iOS, go to General> Restrictions> Ads and check Restrict ad tracking.

Facebook also plans to allow more control over the advertisements they are seeing. Next to each ad you'll see the 'Ad extensions' option. Click on it to see the reason why the ad was served and the option to edit interests when missing the tag. For example, you can deselect Travel if your family finds discount tickets for airline tickets and helps you to frequently provide travel-related ads.

Since Facebook is going to provide this feature to users over the next few weeks, it is difficult to know exactly when your profile will be updated. When that happens, at least you will be ready

Preferred audience targeting is a new Facebook feature with the same features as ad targeting, but it is suitable for organic posting. That's right, with this new feature you can target organic updates to free advertisements. Because Facebook allows you to target updates, only people most likely to be interested in your updates will see it. This function is very powerful. Not everyone who follows the Facebook page is interested in all the updates you posted. If you want to start increasing organic involvement, you need to stop broadcasting to all followers and focus on those who are most likely to participate in a particular update.

So how does Facebook's advertising system work? Like google, it can be accessed through a self-service platform that allows you to use your Facebook data to target your audience. And since Facebook knows much about that user, you can target these users with amazing precision. Are women between 30 and 34 years old and 2 children living in the suburbs? It is a cake. Are men 18 to 21 years old interested in sour house music, role playing, scientists? Finished. Like Google, Facebook will use many algorithms to help advertisers find their audience, send their messages, and optimize their results. A huge advertiser's ecosystem has expanded to a new Facebook platform that was fascinated by the customers 'holy grail' dream dream.

However, Google, Facebook, and the programming industry rewrote the history of advertising, and this has happened. Advertisers can accurately identify and target audiences on Facebook, Google, and the Web, eliminating the need to use media channels as agents for these audiences. Media companies are no longer favored by advertisers, and then they will make a big mistake. Google and Facebook are the main target for advertisers to get machines. Marketers spend most of their budget on monopolies. 70 to 85% of the total digital advertising expenditure is used for one of them. Also, almost all of the increase in digital marketing spending is attributed to them.