Steps for a Company to Open a Blue Ocean Market

The market can be expressed as the Red Sea or Qinghai depending on whether there is a market industry or not. Specifically, the Red Sea represents a known market space where all industries exist. In the Red Sea, the boundary between industries is clear. Here, the company is working hard to gain a larger market share to competitors. However, as more and more market participants enter the market, expected returns and growth rates will decline due to intense competition.

Block chains can be thought of as a database of "blue sea". Flee from the "blood of blood" of the shark competing in the existing market, and instead select the blue ocean in an indispensable market space. An example of the famous blue ocean is the Wii for video game machines (eclectic original performance, with new interactive mode), or the yellow tail of wine (ignoring the exaggerated specifications of wine enthusiasts. According to the traditional database standards, traditional block chains like Bitcoin are not very good, such as low throughput, low capacity, long latency, poor query support etc. But in the blue sea The idea is that it is not a problem as it introduces three new features in the block chain: distributed / shared control, immutable / audit trail, and local asset / exchange.The people inspired by bit coins are traditional We are pleased to ignore the database-centric disadvantages.These new advantages lie in the whole industry and society as a whole This is because there is a potential impact in a new way Geez.

I first heard about the strategy of Blue Ocean War and Red Sea of ​​founder Mike Rothenberg of Rothenberg Ventures, and I was shocked by future attention. The Red Sea is a blood bath market, 95% of which is today. Companies compete against each other by creating better processes and products. Because everyone knows what happened, it is difficult to distinguish in the Red Sea area. In the blue sea, everyone can win. It is because it is a new market. To enter the Blue Ocean, you must be at the forefront of technology and become an explorer of innovation. Mike 's team focuses only on investing in drones, electronic money, virtual reality companies that are believed to be the future of the blue sea and the Red Sea today. Now, ask yourself this question: Do you want your business in the blue or red sea?