Statistics

Every 8 minutes, the victim is a child. At the same time, only 6 out of 1,000 perpetrators were finally imprisoned.

Statistical information: Spokespersons and authors often include statistical data in information as a way to increase reliability. However, viewers rarely recall certain statistics. Rather than emphasizing actual statistics it is better to emphasize relationships between concepts rather than numbers themselves. Make statistics related to your audience. Testable credentials: Have you heard last time that speakers and advertisements said "Please make sure with your own eyes"? They use testable credentials. This technique often leads to a significant reputation of information because viewers can test their complaints themselves and "try before buying" themselves. At the American presidential election in the 1980s, Ronald Reagan asked: "Have you been over four years ago?"

In the speech, Reagan did a good job to improve reliability through reason, logic, and example. However, he lacks raw data, statistics and citations. Example: "The Soviet Union still can not stand yet today" Reagan has released a fairly extensive statement and he does not tell us how he knows this fact. References are not mentioned, but Reagan seems to be reliable as his identity is the President of the United States of America. Ronald Reagan used the logo to support his main argument that freedom, democracy, and the destruction of the Berlin Wall are beneficial. In his speech, Reagan explains examples of other countries prospering for freedom using examples. He showed that other countries that gained freedom went very well in the economy: "Japan emerged from the ruins to become an economic superpower, a community was founded."