Statistics & Facts on the U.S. Advertising Industry

So far, the United States is the world's largest advertising market. In 2016, the advertising expenditure in the US exceeded $ 190 billion. This figure is more than double the amount of advertisements in China, and China is the world's second largest advertising market. Because media ad spending is projected to reach $ 270 billion this year, the forecast shows that the 2017 US advertising market forecast is good. In the past few years, television has become the largest advertising media in the United States, but it is expected to lose market leading figures in 2017. Television advertising revenues are expected to grow from $ 73 billion in 2016 to about $ 75 billion in 2017 and $ 82 billion in 2020.

Since the US television viewing habits have changed over the last few years, the TV advertising market naturally adapts to these new consumer TV methods. Prime time television commercials were one of the main pillars of TV advertising in terms of revenue, but only 18% of US television viewers watch ads on prime time shows. Although advertisers are still investing in television, they look to a broader range of live TV and television commercials for better integration with other platforms, so they have a different strategy to reach the public I am using. Online TV advertising is another option in this constantly changing market, accounting for 4% of US TV advertising revenues in 2015, and is forecast to reach 9% in 2017.

However, spending on television advertisements is expected to rapidly lose the highest position in the industry. Digital advertising spending has grown at an unprecedented speed in the past few years and is expected to become the largest advertising medium in the United States by 2017. The expenditure of digital advertisements is expected to increase from about 60 billion dollars in 2015 to about 83 billion dollars in 2017. In 2015, mobile advertising expenditure surpasses desktop expenditure, and this gap is expected to further expand from 2016

In parallel with TV advertisements and digital advertisements, as advertisers look to other types of media, more traditional advertising media such as radio, magazines, outdoor, newspapers, etc. have declined market share over the past few years It is. The four media are expected to account for 25% of the total advertising expenditure in the US in 2016 and have drastically decreased from 2010 figures, after which broadcasting, magazines, outdoor and newspapers account for nearly 40%. Nonetheless, these media are still relevant to the industry, and it is expected that spending on advertisements and film advertisements will slightly increase in 2016.

This article provides general information. Statista assumes no responsibility for complete information or correct information. Because the update cycle is different, the statistics can display the update data referenced in the text.

The video editor works in the movie industry, but it is also adopted by broadcasting companies and advertising companies. According to the US Bureau of Labor Statistics (www.bls.gov), the number of video editors is expected to increase by 18% between 2014 and 2424. According to BLS, the average annual salary of 2015 movie and video editors was $ 80,300. Undergraduate programs in film and video production teach student movies using lectures and student projects. Students learn all aspects of film and video production, such as writing, editing, movies, directing. Some courses also cover the history and theory of movies and videos. The bachelor 's degree program of movies and videos ends with a paper project. Paper projects usually include short stories and experimental movies. Completion of the final project should prove knowledge and skill in important areas of movies and video production.

According to the US Bureau of Labor Statistics (BLS, www.bls.gov) there is no specific degree requirement for advertising copy professions. Since BLS pointed out that competition in all advertising fields including copywriting is intense, most advertisement writers have completed at least undergraduate courses. Some of the common degrees earned by advertising writers are: Competition for work is good for advertising writers who have extensive experience in the field of advertising copywriting and have a good writing portfolio. Associate undergraduate programs will help you learn how to write, but most courses are not enough to promote the creation of specific advertisement portfolios. Bachelor 's programs usually provide the depth and focus needed for students to build superior ad mixes and to provide internship opportunities.