Starbucks In China

At 7:45 am in the Seattle downtown Starbucks, customers want to have a cup of coffee now. If you have a phone and a briefcase and try to throw the latest Beck CD over the counter you can put 1 pound of beans under the elbow for later use. However, the Chinese are rebuilding "the experience of Starbucks." In the Mid-Autumn Festival in China, we decided to eat with curry puffs and moon cakes to avoid purchasing mainly coffee, food and of course music. They can sit for several hours.

Starbucks and China - A country selling coffee instead of drinking traditional tea seems to be in danger. Starbucks has partnered with local partners to gain insights into local experts and local Chinese consumers' preferences. Starbucks produced a unique blend and conducted extensive local taste analysis to introduce locally popular drinks. In an American city, users can sit next to a stranger in the community table. In China, people come to larger groups - they want to pull a chair from a nearby table - create an instant group seat arrangement. Starbucks interior design is designed to meet the behavioral requirements of Chinese culture

Our group would like to introduce the story of Chinese Starbucks. Starbucks is one of the world's largest coffee chains, ranked number 631 in the Global 2000 Forbes List. The company has a unique style and atmosphere in a cafe. China has chosen China because it is the world's most populous country, more than 3 billion people and the second largest land. Since 1978, the national economy has undergone a major change, including allowing entrepreneurs to start a business and start investing abroad. Clearly, the Starbucks manager decided to expand the business to a new field using this opportunity. To evaluate the Chinese market, the company used several analytical procedures.