Starbucks Expanding to India

INTRODUCTION Millions of people around the world go to Starbucks to drink coffee every day, but this is not just a high price coffee, but to gather people at Starbucks stores all over the world. Starbucks offers a happy, helpful and helpful staff to help customers solve problems related to coffee and services. People buy Starbucks on behalf of what it represents and the accompanying status symbols. Despite the existence of various business models, Starbucks principles and structures are excellent models for successful domestic and global influences.

In the past few years, Starbucks decided to expand to India's diverse markets. India is the second most populous country in the world, ranked seventh in the geographic area. India is now regarded as one of emerging economies. The Indian economy is one of the fastest growing economies in the world and India is expected to become the fifth largest consumer market by 2025. If the number of middle classes in India today reaches 300 million compared with the whole EU market, it is growing with the growth of this new market, and this number is expected to grow (Worldscibooks, 2012)

Starbucks is about to enter India, but first you must do a market research to confirm that they are there to succeed. The marketing director is currently working on a price strategy, and several factors need to be considered. He heard that India has a high import duty on coffee beans, he will further consider this issue. Which international environmental protection department he is studying? Taylor's technology companies are aiming to manufacture most computers every day and maintain high-quality reputation. During the vacation season, many employees are working overtime to meet the high demand of computers. Due to these long and cumbersome working hours, many computers do not meet Taylor's high quality standards. Which of the seven habits is the main cause of this question?